We know that people are happier at work when they can be themselves. We love to see personalities shine through and it’s great when that’s allowed to happen. Here’s a big ‘thumbs up’ from Lucy for Argos.
Did you know that updates are part of your App Store app? Have you ever expanded the text on an update to see what’s been done? Possibly not, and I can’t imagine why you would, so I must have found myself with time on my hands when I did recently. It was mostly pretty much what I expected: ‘fixed bugs’, ‘bug fixes’ were by far most entries. Except one. Drum roll please for the update from Argos:
Now, I’d expect that the people who do these updates would often be considered the nerds or the geeks of this world (not withstanding that there will, of course, be very many cool dudes who do this sort of thing too). However, the flair, wit and interest in their writing suggests to me that these people don’t take themselves too seriously and like a bit of fun. And why not? I’ve got a lot more information about what they’ve done which I’ve actually read because it was entertaining.
Some organisations seem to wield their corporate speak like a safety blanket. Or they’re so precious about their tone of voice that they determine precise wording they need their people to use. How much better for everyone to understand the company’s brand and use it confidently, while bringing their own personality along too.
How does your organisation fare on this? Are there lots of rules, templates, policies and guidelines about exactly what you should or shouldn’t write, or do people understand the organisation’s tone of voice and are trusted to use their own personality to convey it?
Let’s leave the last word to the brilliant people of Southwest Airlines who believe that although the safety message is vitally important to get across, it doesn’t have to be dull. I’m pretty sure that more passengers are listening to this airline’s messages below than to the more ‘traditional’ announcements.