the story so far (creating an identity)
Posted in : The story so far
Jul 8th, 2009
After a fruitful discussion with another friend and brand communication guru, Tim Bleszynski from the alternative we had a plan for creating our visual brand. Tim helped us think through what we wanted our brand to stand for and once this was clear (which was no mean feat and we thank Tim for his patience) he tasked a member of his team – the very talented Lauren Archer – to come up with something we’d love… which she did! Our Rambutan-shaped logo is affectionately known as ‘the splodger’ and we’d like to think that our refreshing people strap-line reflects both what we do and what we’re like to work with.
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