Lucy explores a question which comes up a lot around these parts

I was running a presentation past the bunch recently to get their feedback. The presentation was to be used to demonstrate why we’re quite unique in what we do. At the end, the most valuable feedback was, “It still doesn’t actually tell me what Rambutan does.”

It was a fair point but one I struggled with. We do so many different things, by nature of the fact that we design and deliver bespoke solutions, so trying to single out what we specifically do was incredibly difficult. However, without this information, my presentation wasn’t doing what it needed to.

Being able to articulate what we do is very important. “So, what do you do?” is the regular conversation starter. What is required is a short, snappy answer, not 20 minutes of information download about all the great stuff we’ve done for people.

I gave some thought to the areas we find ourselves working in most often: the way that people think, lead and communicate. OK, it’s a start, but what do we do for those people and what are we trying to achieve?

Then I turned to our mission and there it was… ‘Rambutan creates engaging work experiences so that people can fulfil their potential’. There’s so much more behind that but there it is in a nutshell and also now in my presentation. Do get in touch if you’d like the 20 minute version, which we’d love to share.